Green Cardio Green tea Branding & Packaging Design
Requirement
- Brand Strategy
- Logo Design
- Brand Identity system
- Packaging Design
Brief
Goal of Greencardio was to build an ecosystem around healthy living by combining Green tea with with yoga and this was the challenge to combine Green tea with yoga directly visually & Communicating brand message.
Market Research
Vague Benefits
Most of the brands sell to the mass markets which means there is a lck of clear benefits of the product.
Magic Potion
Green tea is often sold as magic potion to loose weight without taking into consideration overall lifestyle of consumer.
Targeting
Most of the brands try to sell to mass market as a way to make consumers feel that they are leading a healthy lifestyle
Competitors
Brand
Positioning
Healthy
Active
Truthful
Brand in Action
Packaging Design (first Concepts)
These are the first concepts which were presented to clients.
Packaging Design (Final Iterations)
These are the designs which were created after multiple iterations Design #1 has been finalized.
DESIGN AGENCY FOR FOOD & BEVERAGE BRANDS
Let's Discuss your Design Project.
