Sedate Branding & Packaging Design
Requirement
- Brand Strategy
- Logo Design
- Brand Identity system
- Packaging Design
Brief
Defining the loopholes in the Market & Competition & preparing Positioning in a manner that Increases chances of succes. After that designing all the Brand Touch points from logo to website design.
Market Research
Dark
Packaging
Every Coffee Brand is trying to achieve mark of luxury but almost all of them are doing it through Dark appearance on packaging. of the coffee brand in India
Freshness Positioning Cluttered
Positioning space that says we as coffee Provide freshness/Alertness is way too high due to trying to match it with direct perception of Consumers of product.
Extreme
Competition
Due to lack of positioning Differentiation competition is way too high but on the bright sided lots of other positioning's can be taken by the Brand.
Competitors
Brand
Positioning
Calm
Peaceful
Serene
Logo Colors
Brand in Action
Packaging Design (Morning)
Start your day with peace & Calm think about your day be grateful take a sip, smile – Now win the world
Packaging Design (Noon)
Feeling Lethargic after having a full meal worry not get youself a coffee break to re-energize yourself
Packaging Design (Evening)
Perfect for Evening Break after you get back from work kick back & take sips of this low caffeine coffee to make tiring day wash off of you.
DESIGN AGENCY FOR FOOD & BEVERAGE BRANDS
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